The best ChatGPT prompts (for your business)

What is a good prompt for ChatGPT?

A good prompt is a clear instruction, with enough context, that tells ChatGPT exactly what you need. If you ask 'write an email', you will get something generic. If you ask 'write an introduction email for a client in the construction industry, with a professional tone and under 150 words', the result will be much more useful.

If you do not yet know what a prompt is or you are just getting started with AI, read our article what is a prompt before you continue. And if you do not use ChatGPT regularly yet, also check out the guide how to use ChatGPT.

The structure of an effective prompt

For most business tasks, a well-built prompt has four elements:

• Role: tell ChatGPT who it is. Example: 'Act as a digital marketing specialist.'
• Context: explain the situation. Example: 'I have a women's clothing store in Lisbon, focused on sustainable fashion.'
• Task: say what you want. Example: 'Create 5 Instagram post ideas for the month of September.'
• Format: specify how you want the answer. Example: 'As a list, with a caption suggestion and hashtags for each post.'

You do not need to use all four elements every time, but the more information you give, the better the result.

Prompts for customer service

Customer service is one of the areas where ChatGPT can save you the most time. Here are some practical prompts:

• 'Write a friendly response to a customer who complained about a delivery delay. The order arrived 3 days after the promised date. Tone: empathetic and solution oriented.'
• 'Create a response template for frequently asked questions about the return policy of my online clothing store. Include the steps to start a return.'
• 'Turn this complaint into a professional apology that preserves the relationship with the customer: [paste the complaint text].'

Prompts for marketing and social media

• 'Create 5 Instagram captions promoting [product or service], with a relaxed tone and hashtags relevant to Portugal.'
• 'Write a newsletter email with a special weekend offer for customers who have not bought in 3 months. Catchy subject line, under 200 words, include a clear call-to-action.'
• 'Act as a social media manager. Create a 2-week editorial calendar for a company in the [industry], with 3 posts per week on Instagram and 2 on LinkedIn.'

Prompts for content and SEO

• 'Write a product description for [product], 100 words, in European Portuguese, focused on the benefits for the customer and not on technical features.'
• 'Suggest 10 blog article titles about [topic], optimized for Google search. The titles should be clear, direct, and appealing to small business owners.'
• 'Write the meta description for a page about [topic], under 155 characters, including the keyword [keyword] and inviting the user to click.'

Common mistakes to avoid

Where to find more prompts

In our Doutor AI prompt library you will find dozens of ready-to-use prompts, organized by business area. They are templates you can copy, adapt, and use right away, without having to build everything from scratch.

And if you want to dig deeper into using AI in your business in general, read our guide AI for beginners for a complete overview of the available tools and how to get started.