data_analysis_patterns

Templates and frameworks for conducting rigorous market analysis.

Skills
Scientific
5

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Content

# Data Analysis Patterns for Market Research

Templates and frameworks for conducting rigorous market analysis.

---

## Market Sizing Frameworks

### TAM/SAM/SOM Analysis

**Total Addressable Market (TAM)** represents the total revenue opportunity if 100% market share was achieved.

#### Top-Down Approach
```
TAM = Total Industry Revenue (from market research reports)

Example:
- Global AI Software Market (2024): $184 billion
- Source: Gartner, IDC, or similar
```

#### Bottom-Up Approach
```
TAM = Number of Potential Customers × Average Revenue per Customer

Example:
- Number of enterprises 

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