brand

Your brand voice should be consistent across all channels. Use this framework to maintain consistency:

Skills
Creative design
0

What it does and how to use it

A skill that teaches Claude Code to do creative design tasks well. It is packaged knowledge the model uses whenever it is relevant.

Install the skill (command above).
In Claude Code, describe what you need - the skill turns on by itself when the context fits.
No commands to memorize: you talk in plain language and the skill does the rest.

Install (Claude Code)

mkdir -p .claude/skills/brand && curl -fsSL https://doutorai.pt/data/lib/skills__brand.md -o .claude/skills/brand/SKILL.md

Paste this command into the terminal, in your project folder, and the component installs automatically.

Content

# Brand Guidelines

## Brand Voice & Tone

**Core Brand Personality**: [To be customized by your company]

### Writing Voice Principles

Your brand voice should be consistent across all channels. Use this framework to maintain consistency:

**Example Brand Voice** (modify for your company):
- **Approachable**: Friendly and helpful, not corporate or robotic
- **Clear**: Explain complex ideas in simple terms; no unnecessary jargon
- **Action-oriented**: Focus on what customers can DO, not what you can do
- **Authentic**: Show real customer stories, behind-the-scenes moments
- **Confident without

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